Everything You Need To Know About In-Persona Buyer Personas And Internet Personas
People present different personalities online and a different one while not online. People use social media to express their online personalities. A marketer has to be keen because research has it that how a person views a product while online is not likely to be how they will view a product in person. This creates two different personas. As a marketer it is very crucial to understand these two personalities and know how to market your products to them. Here are some things you should know about in-persona buyer personas and internet personas.
The persona that one shows at work is different from what they show while in their homes. With the evolving of social media, these two personas have been merged into one persona. In social media, you will find that there are individuals that post pictures and videos and others that just look at these pictures and videos. Therefore, a marketer should understand these two personals and how they influence people to buy products.
Shopping can be done online or offline. When shopping online, a buyer would start by doing some research about the product they wish to buy. They could start by searching for the best products, manufacturers, reviews, bestsellers and the research continues until they decide on which product they would buy. When doing offline shopping, most buyers can search for stores selling certain products that are near them and then go to visit the store and choose the product they want in person. These two personas are different, and a retailer should understand them and ensure that their marketing strategy reaches out to the buyers in person.
Creating a buyer persona online or offline will help you create your own invented buyer or target group as a retailer. The marketer will, therefore, be in a better position to know what the buyer is looking for. The retailer will also understand the reasons behind a person looking to buy their product. Both personas are very important to consider.
To create your own buyer persona online as a marketer or retailer, you would need to understand what your product is, what it does, how it will solve a problem in the market, the name of the customer, the place that they live, their age, if they are married or not and even where they get information from. You can also picture what their personalities are or what they could be wearing and what they could be doing. You are therefore able to create a buyer persona with all this information put together You can after that create marketing messages that you can send that will market your product to the different personas.