Instagram or IG as what others call has 52x greater engagement in comparison to Facebook and is 127x more than Twitter. Meaning to say, businesses have great opportunity to market and promote massive range of services and products using this channel. Your IG page is one way of making a nice first impression on potential prospects. The best way to make lasting impression is none other than taking awesome videos and photos.
Following are tips that can help you to make this real.
Tip number 1. Lighting – take into account that there’s no amount of editing or filtering that can save a badly lit photo. Whenever possible, it is recommended that you utilize natural lighting. Obviously, this is except in cases where you have access to the best lighting setup. Now in the event that you insist to take photos from the outside, then it will be preferable to do it in the afternoon and early morning.
Tip number 2. Use your eyes – before you take out your phone and snap some photos, it will be wise to take a few moments to check what’s around you. It is wise that you make use of your eyes to position everything in the photo in your head. You shouldn’t just be bringing out your smart phone and take snaps.
It is best that you look at the background of the photo, is someone going to obstruct the subject, is there something happening nearby that may require you to take photos in a different location and so forth. It will be a good idea to spend time to look at your subject, lighting, surroundings and everything else that’s happening before you take photos.
Tip number 3. Use technology properly – there are enormous options for editing tools and filters when you use Instagram. As a matter of fact, there are also third party apps that can be used to improve the ability of your phone’s camera. Nothing’s improper when you use tools and apps in taking wonderful photos. A lot of the smart phones nowadays have some kind of photo adjusting features and it is also built-in to the camera.
Tip number 4. Move around the subject – in reality, the lens that your phone’s camera has gathers light in different directions than the old camera system. As you look through your subject from your phone as you move in full circle, you will see how light sources are shifting in direction. Sooner or later, you’ll notice that there are new opportunities that have not happened before when you have your phone and taking pictures.